Meet the designer

Loyde Villarroel

My interest in and attraction to lingerie and swimwear started many years ago and was one of the main reasons I was interested in studying Fashion Design. Although Fashion School offered me the opportunity to explore various career options within the fashion industry, my interest remained with swimwear and lingerie designs.

Equipped with my studies from Eurodiseño Fashion School in Guayaquil, Ecuador, and with the loving support of my family, I was able to launch a lingerie brand under my own name in 2010. Less than a year later my husband and I moved to Cape Town, South Africa, where I’ve had the opportunity to continue a career in fashion design.

My time in South Africa has been filled with wonderful challenges and it has helped me to rediscover my inspiration and expand my lingerie and swimwear portfolio.


How we work

During my time in Cape Town and with the growth of my career, I again discovered a passion for the natural beauty of the human body. I believe in women without disguises who truly accentuate her natural beauty. I believe in the captivating the beauty of her ambivalence… the imperfect perfection of her being.

My highest aspiration is to be able to honour women with my work.

Do you want to get to know me a bit better?
Loyde Triana - Swimwear & Lingerie